Creative Europe – Bridging culture and audiovisual content through digital

EU funding opportunities

Last December, Creative Europe launched a new call for proposals in accordance with the 2020 Work Programme for the implementation of the European cultural and creative sector.

The call is aimed at supporting pilot projects exploring the potential of collaboration between different cultural and creative sectors, including the use of new innovative technologies. The call is intended to help pave the way for the introduction of the “Creative Innovation Lab”, a new measure foreseen in the framework of the future “Creative Europe” program in force for the period 2021-2027.

Activities that can be funded

Support will be given to projects:

  1. a) featuring new forms of creation at the crossroads between different cultural and creative sectors, including the audiovisual, and through the use of innovative technologies, including virtual reality, or
  2. b) fostering innovative cross-sectoral approaches and tools to facilitate access, distribution, promotion and/or monetisation of culture and creativity, including cultural heritage.

The focus should be on the following aspects:

  • problem solving approach and addressing challenges for the cultural and creative sectors
  • audiences and the user experience are of paramount importance in scoping the problem
  • technology is an enabler in addressing key problems, rather than an objective on its own
  • support innovation as regards the creation, distribution and promotion of creative content
  • addressing cross-sectoral collaboration as well as the use of enabling technologies is also an objective.

The proposal must be submitted by a consortium composed of at least 3 legal entities coming from 3 different countries participating in the Creative Europe Programme and presenting a diverse range of expertise across several cultural and creative sectors, including audiovisual. The results of the undertaken actions should be shared with stakeholders and policy makers through the organisation of a public workshop and assessment of the impact of the action.

Projects may not be longer than 18 months. Activities should take place between 01.01.2021 and 30.06.2022.

Eligibility conditions

Participants In order to be eligible for a grant, the applicants must be:

  • non-profit entities (private or public)

public authorities (national, regional, local)

  • international organisations
  • universities
  • educational institutions
  • research centres or
  • profit making entities.

 Applications from legal entities established in one of the following countries are eligible:


Expected impact

Through enhancing the cooperation among different cultural and creative sectors and using new technologies, the action is expected to bring positive and long-lasting effects on the production, access, distribution, promotion and monetisation of culture and creativity including cultural heritage.


The available call budget is EUR 1.715.000. The availability of the call budget still depends on the adoption of the budget 2020 by the EU budgetary authority.


Proposals can be submitted by the 14th May at 17:00 CET.

Official documentation can be found here

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